Metrics to pay attention to when measuring the success of your PPC campaigns. I talked in an earlier post about measuring and tweaking your PPC campaigns, so now I will let you know what metrics are important, and what to do with these metrics in...

Heather Lutze, CEO/Founder Lutze Consulting posted on her blog Pay Per Click Podcast about the importance of creating targeted landing pages in PPC campaigns. By listening to the reasoning of not using your home page as your landing page, and testing...

If there were official 10 commandments in Search Engine Marketing, this post by Brian Carter on the Fuel Interactive Blog would surely be close. I think this is a great foundation to officially start the SEM 10 Commandments. But really, I...

It doesn't take keyword stuffing, spamming, and other such techniques to achieve top search engine rankings in Google if you concentrate on, and implement these 2 simple steps from Mike Small in his site-reference.com article. read more | digg...

To gain traffic to your website through the search engines and blog readers, the ability to write great articles is essential. Although it may seem daunting to some, by following some simple guidelines and tips on writing articles, the task becomes...